SpazavNewave: Dominating the local music industry

Esi SpazaR khazi and ThePudding are two music social platforms that came together with one vision- uplifting and bringing unity amongst artists around Western Cape and Eastern Cape. These platforms merged together to create a movement called SpazavNewave, a live event being hosted in different locations in and around Western Cape and Eastern Cape.

Siphe Mlaheni is a promoter and events organiser. He saw a need in Khayelitsha for artists to have a platform to share their music. Thus, began Esi SpazaR Khazi, a space for local artists to share their craft. He partnered with Unathi Mayaya, founder of the music platform, ThePudding, to create SpazavNewave. When asked why they started SpazavNewave, Siphe had this to say; “We breathe the idea of building meaningful connections. We create an immersive experience for audiences through the thoughtful design and slick execution of live events”. 

These two believe that the success of these live events lies deeply in the opportunity for artists to connect with audiences through their music. Their goal is for SpazavNewave to expand and be hosted in other parts of South Africa. They are also hoping to feature not just Spaza or Xhosa Hip Hop, but include more genres going forward.

The SpazavNewave team is currently planning the third event, happening in November. At each event, they strive to make it bigger and better than the previous. For round 3, they are calling all local businesses and vendors to participate. Not only do they want to provide exposure for musicians, but provide an opportunity for all local artists to present their brand, gain exposure and receive support from their community.